Hocus Focus is a concept brand that is here to help Gen Z tackle the biggest challenge of our time - staying focused. We know that it's hard to concentrate when there are so many distractions around us, from social media notifications to noisy roommates. That's why we've created a range of products that will help you get in the zone and stay there. Whether you're studying for exams, working on a big project, or simply trying to unwind with a good book, Hocus Focus has got you covered. We're all about enhancing your reading experience and boosting your productivity. So say goodbye to distractions and hello to Hocus Focus! This project is an official entry for the D&AD Young Blood 2023 awards executed by students on the MA Graphic Branding and Identity Design course at London College of Communication, UAL.