Ideating, developing, and designing for Tinder India's social media channels, keeping in tune with their existing brand presence across Indian youth. Targeting to become a platform for not just finding matches, but creating connections that could grow into new friendships or even relationships. The design takes into account the existing frameworks of Social Media to build on relatable and relevant content. Reusing and revamping existing brand elements such as the heart, flame, and superlike to form the basis of pushing forward the brand narrative. To use the existing brand guidelines and build on a quirky, attractive, and new attire for a brand that is getting increasingly common with the next gen.
My aim with designing for either social media posts, thumbnails, wallpapers and YT videos was to keep in mind the hierarchy and readability considering the text-heavy approach taken by the brand.